What is techlash isn’t big enough to stop Facebook

A year ago, when Facebook launched its video chat device, it looked like a disorganized movement of a tech giant out of touch: being criticized for misusing the privacy of its users, Facebook still stumbles over a video camera that monitors users in their homes.

Who wants that?

Facebook seems to insist on many people: Instead of staying away from its portal devices, Facebook is taking more of them, including what is supposed to allow your friends to see you watching Facebook videos on TV.

The launch of Facebook on the portal’s new devices is a matter of concern and naturally in 2019, when major technology companies are condemned for the way they treat their users and their personal information, but remain committed to business plans that rely on user data.

He also maintains that it is legally confusing to assess the full existence of the “techlash” that journalists and others have been talking about for three years.

On the one hand, technology companies appear to be in the midst of a long-term settlement of accounts, imposed by a mixture of the press, regulators and real consumers. On the other hand, many consumers seem to agree in their daily activities with tech giants, or at least not feel so upset with them that they have stopped using them in large numbers.

This dissonance is where you look. Such a site, for example: Today, my colleague Emily Stewart is reporting a survey indicating that two-thirds of Americans prefer to divide large technology companies like Facebook, Amazon, and Google. But there is no evidence that two-thirds of Americans point to their displeasure in a more meaningful way than responding to a survey, or complain about platforms on platforms themselves.

Of course, things can change. It is possible, for example, that while technology still has a lot of interest in environments such as democratic presidential debates, it could play an important role in the 2020 elections. Winners of those races will be encouraged to take control of the largest technology platforms

There is also a very good likelihood that any approved technological regulation will end, if approved, by reinforcing the dominance of existing tech giants, which is one of the criticisms he often hears about European privacy regulations that have recently entered into force. Effect.

However, Facebook, a company that often tells people they don’t secretly listen to the phone conversations of its users to show them customized ads that some people find crawling, seems to be betting that a lot of people aren’t protected by the video chat system with the Facebook brand . He also believes that users will be comfortable with putting a camera marked “Facebook” next to their TV, which you will watch while watching TV.

You can imagine various reasons Facebook executives considered when developing this product launch. Many of them are reasonable.

Microsoft used to sell something called Kinect, the camera that people were supposed to put on TV and watch while playing on their Xbox. He has never had a serious setback in privacy.

When Amazon sold its first Alexa enabled home speakers in 2014, it surely has had an unlikely success because who will buy a device that allows Jeff Bezos to listen at home? But Amazon says consumers have purchased more than 100 million Alexa devices.
If you already have a smart TV, your chances are very great to watch what you watch and inform people who want your ads to show.

Next, you can imagine Facebook executives saying to themselves: “Consumers can say they care about privacy. They are not behaving this way. If they want to buy devices that listen to them at home or watch what they watch on TV, so why not we who are We sell them? ”

On the other hand, you might think Facebook will stop its new momentum from the portal in light of public protests over what has been recently revealed that every tech giant is using some kind of voice detection function, like Amazon, Google and Apple, pushing humans to listen in user conversations.


What is techlash isn’t big enough to stop Facebook

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